When I first opened my store and started getting orders I never thought too much about my packaging. I put each piece in its own little plastic zip bag and put a label on the outside that had my store website address on it. I would then put those in a padded envelope with a little tissue paper and my business card.
The packaging worked and was fairly cost effective, but as time went on, I didn't think my plain, non-personal packaging was appropriate for my style. The customers were taking the time to visit my store and spend their money on my jewelry, why couldn't I give them a few minutes back and take the time to personalize each package I sent? I knew it was time to change the packaging I was using.
I decided to go with a plain jewelry box that I could "dress" up myself. Since my colors are black and white I thought a white box was appropriate. I designed a label that says Thank You and also has my store website on it. I added a little design element to it to dress it up and of course used my "logo" of black pearls on the label as well. I then ordered a bulk size spool of curling ribbon in black. So now I was ready for orders!! ;-)
With all the new materials I'd gathered for shipping my orders I was now ready to send out a more professional looking package, without spending a fortune! Now each piece of jewelry gets put in a box that is cotton filled. Then I put my special thank you label on the top of the box. I then take the black curling ribbon and tie a bow around the box and leave a couple of longer pieces that I curl with my scissors. That box then goes in the envelope. But, before I seal the envelope, I take a couple more minutes to write a personal thank you note to each customer and thank them and let them know I appreciate their business. Of course I also make sure that a couple of business cards go in the order...one for them and one to share!
I feel much better about my packaging now for a couple of reasons. One I feel it protects my products much better as it travels around the world through the postal service. And two, I feel it gives me a much better appearance when it arrives in my customers hands.
I hope they realize that I've taken a couple of extra minutes to say "thanks" for shopping with me. I do truly appreciate their orders and I want that to show.
How do you package your orders? Do you think your customers know you appreciate their order? If you aren't sure, maybe its time to look at your packaging and change it up for the new year!
As always, Blessings! ~ Dawn
