I wanted to share this story even though I've talked to you before about the importance of always being ready to wear or market your work and have those business cards available as well!
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Over the years I've made jewelry for my mom and my sisters to wear. They are some of the best advertising I can ask for and they carry my cards as well. My oldest sister was wearing one of my creations the other day in her office. I told her that I should take that piece back from her because I could probably sell it and we had a good laugh about it.
Later that day a client stopped in and my sister said she noticed her starring at her necklace. The client asked her about her necklace and complimented her on it and she told her about me. She told her that she wanted to talk to me because she wanted to see about adding my jewelry to her store. My sister gave me her email address and we've chatted and it looks like my jewelry will be added to her store soon.
That same evening my sister stopped at a gas station out of town after going to dinner and she was still wearing the necklace. The lady working the counter commented on the necklace and told her she loved it. My sister told her who created it and she gave her my website and the lady said she'd be getting in touch with me. And she did!
So with one piece of jewelry, I've gained another retail location and a sale.
Are you always wearing your products (if you can) or sharing your work with others? If not, you should be! This is some of the best marketing and advertising that money can buy you! A little time invested in materials and creating the item is all you are out. But what it could gain in return is going to be more than worth it.
I encourage you to always be ready with your merchandise and also your business cards. Opportunities can happen when we least expect it!
I wanted to share this with you all as a friendly reminder to always be prepared and always market/advertise whenever you can! I've talked about this with you all before. Be bold and talk about your work. And find others who will talk and share your work as well.
Until next time--Blessings! ~ Dawn
Good for you!! Don't have wearable items in my shop.
ReplyDeleteThanks for the great tips, and congrats on those sales.
ReplyDeleteI work at a doctors office and I always try to wear my pendant jewelry at work, just in case a patient takes a shine to one of my items. :)
♥ xtine
http://stuffbyxtine.blogspot.com
That is such good advice - such a tiny thing a small business can do to increase exposure for their products. I'm a copywriter for small businesses and I write website copy for a gothic clothing designer who always wears her own creations. She makes a lot of sales that way.
ReplyDeleteI'm really enjoying your blog :)